ULIP are a relatively new insurance concept; whilst they offer life protection and cash value like traditional life insurance, this new insurance product provides higher flexibility and transparency to the insured. ULIP allows insured to alter the sum insured, premium, payment period (subject to terms & conditions) and even investment portfolio at any time, to accommodate changes in circumstances.

According to a survey conducted by Life Insurance Marketing and Research Association (LIMRA) ULIP has a 50% share in the insurance market (based on total annual premiums).A clear sign that it is fast becoming one of the key insurance products in the U.S.

ULIPs are generally accepted as a financing tool, making them a popular choice for capital management.

ULIP is not only a traditional life insurance, but it's also a financial tool for customers. Once a comparison is made with other financial products currently available, the benefits of ULIP quickly become apparent.